Webmasters and SEO gurus have been scratching our heads for a few weeks now trying to figure out what has been happening to Google's SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate much as to what is happening. To date there has not been any official word from Google. We all know that Google does not announce their algorithm updates, much to the chagrin of webmasters everywhere.

One of the most obvious hiccups that websites have is when they link to there “Home” or “Logo” on every page they will link to www.domainexample.com/index.php. Most will ask why does that matter? We’ll lets take a look at an example here…

Do you ever think that your Privacy Policy, Help, and Contact Us pages need to have a Page Rank and distribute your oh so valuable link juice to them? We’ll if you answer is no, keep reading! If your answer is Yes, this doesn’t apply to you…

Have you ever wanted to target long tail keywords or perhaps you are already targeting long tail keywords and you are noticing a spike in your bounce rate? We’ll if you are using Google Anayltics which is a free and widely popular analytics solution then you easily have accessible your bounce rate stats which you can view by traffic source, search engine, keyword, and per page.

Domain age is one of the factors for SEO success. Domain age might not be the most crucial factor but all equal, it does matter how old your domain is. Basically, domains are like wine – the older, the better.

That is why sometimes you will want to register a domain early. You might still have no content, but if you already know your niche, more or less have an idea what your site will be about, and you already know your keywords and you can register the domain for your site. (Of course, when choosing the domain name, don’t forget to include your keywords in it if available.).

Many webmasters rush to get links from other sites and they forget that internal links are also very, very helpful. Google executives repeat over and over again that internal links count as much as external links. Still, many webmasters concentrate their efforts on link exchanges, or simply on buying links from other sites and they neglect the treasure at their hands – i.e. internal links.