For those who's businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years (probably since the Florida Update of 2003). With this 3-part update Google has essentially changed many of the rules and have thrown the SEO community for a loop.

In this update there are a few key areas that have impacted the way sites rank and how an SEO (or a business owner optimizing their own site) needs to approach and address the various components. The key areas that have been affected with this update are:
The history of your web pages
The way backlinks are counted
Site content & structure

In short, the way everything about your site is calculated has changed however if we pay attention to what has changed in each area we'll quickly see how to optimize a site and equally important, we'll see what Google is trying to accomplish with this update. I state that this as equally important in that understanding what Google is hoping to accomplish will help us take measures now to protect our rankings during future updates. We will cover this further below in the conclusion.

Due to the great interest and feedback we received from our article "SEO For The Big Three " we decided to cover each of the steps in greater detail in a four-part series.

This article is part four of a four part series on optimizing your website for the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo! and part three, titled "SEO For Google" covered how to rank highly on Google. In this article we will cover how to tie your optimization strategies together to attain the highest rankings possible on all three engines simultaneously.

This article is part three of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo!. In this article we will cover optimizing your website for Google.

I likely don't even need to mention that Google is currently the largest of all the search engines with ComScore Media estimating this giant to be responsible for 42.7% of all online searches in March of 2006. For this reason people tend to view Google as the engine to rank on. While this point is debatable (let's remember that there's still 57.3% of searches that aren't done on Google) it's definitely an important engine to rank on. So how is it done?

This article is part two of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN. In this article we will cover optimizing your website for Yahoo!

Yahoo! is the second biggest of the three major engines and includes an enormous network of websites. The algorithm is based on that of Inktomi which Yahoo! purchased back in 2002 as part of their plan to stop serving Google results to search queries. The algorithm itself can pose a problem for some SEO's as we optimize client website to rank highly on multiple search engines due to the way that it deffers from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details.

This is article one of a four part series on optimizing your website for the "Big Three". Part two will focus on Yahoo!, Part three will focus on Google and part four of this series will explain how to perform SEO on your website to attain high rankings across all three major engines. We are beginning with MSN as rankings are generally faster attained on this engine and thus it is a good place to begin, especially if you have a new site that is likely still in the sandbox on Google or are just at the beginning stages of link building.