Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.

While there are numerous factors involved with the search engine algorithms, site structure is certainly of constant importance. Cleaner structures that remove lines of code between your key content and the search engine spiders can mean the difference detween second page and first page rankings.

Over this series we will cover the ten key aspects to a solid search engine positioning campaign.

Welcome to part two in this search engine positioning series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.

Content is the key to search engine rankings. While there are numerous factors involved with the search engine algorithms, content remains a constant in stable rankings for a number of important reasons.

Over this series we will cover the ten key aspects to a solid search engine positioning campaign.

This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it's positioning.

Of course all website's fluctuate up and down however well optimized sites will spend more time on the upper end of the rankings than poorly optimized or spammy sites which may see high rankings but which will lose those rankings over time.

Companies go to great lengths to establish their corporate identity through marketing, advertisements, promotions, search engine positioning, and other means. As with any success, it may well happen that criticism follows. Any company is likely to do something that someone, somewhere won't like.

As we all witnessed with the "miserable failure" rankings on Google, if you are successful others will attempt to discredit you. In the past these attacks have been restricted to traditional media formats with a limited audience. Now however with some technical know-how and a computer your company or corporate identity can be attacked from anyone for the whole world to see.

While a wide spread attack such as the "miserable failure" incident is very rare, it is not uncommon for unsatisfied clients to post negative feedback on you in forums or on their websites and these posts may appear in the top search engine rankings for your company name. So what can you do about it?

For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it contains one basic flaw ... the rules change. Search engines are in a constant state of evolution in order to keep up with the SEO's in much the same way that Norton, McAfee, AVG or any of the other anti-virus software companies are constantly trying to keep up with the virus writers.

For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings.