In part 1 of our series on Creating Good Copywriting For Conversions, we covered using stats and analytics to research and guide your efforts. In Part 2 we break down steps you can follow to help you develop a personal procedure to create effective copywriting.

So you have a beautiful website that you paid a pretty penny for and you are completely happy with it … except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well, utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too."

From reading the title many of you are probably wondering what W3C compliance has to do with SEO and many more are probably wondering what W3C compliance is at all. Let's begin by shedding some light on the later.

As an SEO we get two kinds of sites; those that were designed in the past and where the designer is no longer involved, and the sites where the design is either ongoing or we are working with the web designers from the start. Both of these have their pros and cons as an SEO but there is a clear advantage of one over the other for the client.

It's no SEO secret that inbound links to your site are an important part of any complete search engine positioning strategy. You've undoubtedly received numerous emails touting the benefits of exchanging links with other websites. Provided that the sites are related, reciprocal linking can definitely help you in your quest for higher rankings however, establishing quality non-reciprocal links to your website will provide added weight and many of the tactics used in developing these links have built-in relevancy.

There are two main advantages to non-reciprocal links as opposed to reciprocal links. The first is that these links will hold more weight, as they aren't reciprocated (the search engines can detect whether links are reciprocal). The second advantage is that they don't have to be monitored as closely as reciprocal links. With reciprocal links one has to be aware of unethical webmasters who will take links down or use other tactics to insure that the search engines don't see the links pages. You have to be aware of these events so that you can remove their links from your site if warranted however with non-reciprocal links you don't have to be as concerned as you're not linking to them.

These are far from the only benefits of non-reciprocal link building but they are two of the most beneficial for your site and for you as its webmaster. But how do you get something for nothing? Why would someone want to link to you in exchange for no links back? Keep in mind the acronym TANSTAAFL (There Ain't No Such Thing As A Free Lunch). In short, you're not going to get something for nothing but it's well worth the "something" you'll have to put in.