Have you ever wanted to target long tail keywords or perhaps you are already targeting long tail keywords and you are noticing a spike in your bounce rate? We’ll if you are using Google Anayltics which is a free and widely popular analytics solution then you easily have accessible your bounce rate stats which you can view by traffic source, search engine, keyword, and per page.

Domain age is one of the factors for SEO success. Domain age might not be the most crucial factor but all equal, it does matter how old your domain is. Basically, domains are like wine – the older, the better.

That is why sometimes you will want to register a domain early. You might still have no content, but if you already know your niche, more or less have an idea what your site will be about, and you already know your keywords and you can register the domain for your site. (Of course, when choosing the domain name, don’t forget to include your keywords in it if available.).

Many webmasters rush to get links from other sites and they forget that internal links are also very, very helpful. Google executives repeat over and over again that internal links count as much as external links. Still, many webmasters concentrate their efforts on link exchanges, or simply on buying links from other sites and they neglect the treasure at their hands – i.e. internal links.

When the first social bookmarking and social networking sites started to appear a couple of years ago, their creators hardly knew that these sites would become one of the most valuable tools for a SEO expert. Yes, social bookmarking and social networking sites were not intended to be used for promotion but as it turned out, they are a great way to drive traffic to one’s site and to improve one’s ranking with search engines.

In an interesting aside to the study I cited yesterday, The New York Times (http://www.nytimes.com/2009/08/10/business/media/10drill.html?_r=2&ref=business) suggests that “visitors who get to retail sites through sponsored links are more likely to buy than those who click on organic results.” They also seem to spend more money. Jamie Smith, the chief of Engine Ready, feels as if shoppers may be turned off by the optimization done to make it show up at the top of the search engine results. We all know Google’s spiders are attracted to lots of relevant content and “when we’re optimizing for search engines, content is king,” Mr. Smith said, “but less is more when engaging a visitor.” So it seems as if sometimes what Google wants from the top listings is different from what visitors want. When someone wants to buy, they don’t want to read. They just want to go straight to the product and buy! This may be something to keep in mind when making a decision about one vs. the other.

Have you seen the Sponsored Links section at the top and sides of a search result? That is Google Adwords (http://adwords.google.com/) (called Google Pay Per Click or PPC). PPC is a form of advertising where your business can be listed in the Sponsored Links section of the search results and you pay for each click someone makes. Google PPC is fast and fairly easy to set up, has a great knowledge base, and practically runs itself.