SEO Tip of the Day: Link Building 101
Google still sees linking as the greatest way that they can determine relevance and link-building will be around for awhile. Here are ways you may not have thought of to build some great links for your site:
Widgets: Build a widget, like a calculator, a Firefox extension, or an iPhone application and add a link back to your site.
Articles: Write articles with good content and spin them so you don’t have to write several articles. When writing the articles, put links using keywords back to some of your inner pages. Submit these articles to article sites like http://www.ezinearticles.com and http://www.goarticles.com. You can write an article or press release and send it to your local online paper with links back to your site.
Contests: If you hold a great contest, bloggers will blog about you and link to your site.
Lists: Write a list, like “10 easy link-building tips” or “The top 10 internet marketing gurus” and post it on Twitter so others will see it, especially the gurus. If the gurus like your post, they will write about it on their site and link back to you, or they will Tweet about it.
Social Media Sites: Set up a Twitter account for your business and put your webpage link on your Twitter page. Set up a FaceBook Page. Link your Twitter and FaceBook pages. Have links on your website that link to each of your pages on Twitter, FaceBook, LinkedIn, and MySpace. Have areas to retweet your blog posts and links to place your information on Stumbleupon, Technorati, Delicious, Digg, etc. Put a listing of your business into dmoz.org. Create a Squidoo page and give useful information about your business, or put a link to your widget or tool on the page.
Outbound Links: Google sees relevant outbound links as being almost as important as back-links. Link to relevant sites with high Page Rank. Link to education sites and to government sites that are relevant to your website or blog. Ask for a link when you make a sale to a customer and ask for links from your suppliers when you place an order.
Create a page: In Wikipedia, create a page about something your business does or look for a wiki with a relevant topic. You can add to a page that is already there that is relevant to your topic and then add yourself at the bottom as a reference. This is tricky and you can’t spam Wikipedia, but they have great link juice if you can do it correctly.
Contributions: Donate to a charity and ask for a link from their page to yours. Make quality content contributions to forums and blogs, not spam, and link back to your site using your keywords.
Content: Write useful content and write controversial content! People like to talk about controversial topics and will blog about your content. It’s also great to put a blog on your site because you are adding content regularly and Google loves that. Email your friends and business acquaintances and have them read and Tweet your posts.
There are hundreds of ways to get links from others and this is list of just a few. Make sure you do this naturally: you don’t want 100 links in a day. Also, make sure your content is relevant and of good quality so people will actually want to come to your site. If you help others with their problems or give them quality information, they will be back!
Articles: Write articles with good content and spin them so you don’t have to write several articles. When writing the articles, put links using keywords back to some of your inner pages. Submit these articles to article sites like http://www.ezinearticles.com and http://www.goarticles.com. You can write an article or press release and send it to your local online paper with links back to your site.
Contests: If you hold a great contest, bloggers will blog about you and link to your site.
Lists: Write a list, like “10 easy link-building tips” or “The top 10 internet marketing gurus” and post it on Twitter so others will see it, especially the gurus. If the gurus like your post, they will write about it on their site and link back to you, or they will Tweet about it.
Social Media Sites: Set up a Twitter account for your business and put your webpage link on your Twitter page. Set up a FaceBook Page. Link your Twitter and FaceBook pages. Have links on your website that link to each of your pages on Twitter, FaceBook, LinkedIn, and MySpace. Have areas to retweet your blog posts and links to place your information on Stumbleupon, Technorati, Delicious, Digg, etc. Put a listing of your business into dmoz.org. Create a Squidoo page and give useful information about your business, or put a link to your widget or tool on the page.
Outbound Links: Google sees relevant outbound links as being almost as important as back-links. Link to relevant sites with high Page Rank. Link to education sites and to government sites that are relevant to your website or blog. Ask for a link when you make a sale to a customer and ask for links from your suppliers when you place an order.
Create a page: In Wikipedia, create a page about something your business does or look for a wiki with a relevant topic. You can add to a page that is already there that is relevant to your topic and then add yourself at the bottom as a reference. This is tricky and you can’t spam Wikipedia, but they have great link juice if you can do it correctly.
Contributions: Donate to a charity and ask for a link from their page to yours. Make quality content contributions to forums and blogs, not spam, and link back to your site using your keywords.
Content: Write useful content and write controversial content! People like to talk about controversial topics and will blog about your content. It’s also great to put a blog on your site because you are adding content regularly and Google loves that. Email your friends and business acquaintances and have them read and Tweet your posts.
There are hundreds of ways to get links from others and this is list of just a few. Make sure you do this naturally: you don’t want 100 links in a day. Also, make sure your content is relevant and of good quality so people will actually want to come to your site. If you help others with their problems or give them quality information, they will be back!