Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

For those of you wanting to optimize your own websites we will soon be offering free SEO tools. You will also want to visit our SEO articles and SEO tools pages for more tips and news on the industry. The tools are not through development yet however we're working on having them to you in the near future.

We'll send a crawl out and report back all the links from a page, both internal and external. Allows you to see how spiders are crawling your site and whether your links are search engine friendly.

Regardless of what anyone says ... size matters. The more unique, relevant content you have on your site the more relevant your site will appear to the search engines and the more phrases you'll have a chance to rank for. With this tool you can easily compare your size to those around you and check which pages you (and they) have indexed by the engines. Remember though, relevant and unique content counts more so you don't need to be as big if you know how to use it (your content we mean).

Quickly and easily compare the key onsite SEO elements on your site vs. you r main competitors. Compare titles, meta tags, body test, and top used two and three word phrases for a quick snapshot of what your main competitors are up to.

This is one of our favorites. Use this tool to check the keyword density of any web page. We'll list off the densities for all keywords in one, two and three keyword strings. After that you can choose which phrases you want to check (via checkboxes or keyword phrase) and we'll find your rankings on Google for them.